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Our Journey
CLSEL Founded
The company started rice milling.
First Rice Factory
First factory was established in Amritsar, Punjab - India
In-house Brand Launched
Maharani Basmati Rice was trademarked and launched with an incredible positive response from consumers
First Export Shipment
First export shipment was to Singapore under the flagship name “ MAHARANI ”.
Second Factory
Second factory was established in Amritsar, Punjab-India (Ajnala Road).
Star Export House
Chaman Lal Setia Exports Limited was recognized as a star export house
Third Factory
Third factory was established in Karnal, Haryana - India (Kaithal Road).
CLSEL- Corporate House
Company was registered as a corporate house with the name Chaman Lal Setia Exports Limited
Public Listing
Company became public and was registered on BSE
Private Label
Private labeling was launched with an eager response from importers
Diabetic Friendly Rice
The company got certified for their new SKU/Product “RICE SUITABLE FOR DIABETIC” which is also low in GI (Glycemic Index). The company launched RICE SUITABLE FOR DIABETIC under their flagship brand named “MAHARANI"
3 Star Export House
The company was recognized as a 3-Star export house.
NSE
With effect from 12.05.2021 company shares are listed on the National Stock Exchange of India Ltd.
CLSEL- Globetrotters
The company touched 89 countries with their presence of business with multiple clients. The famous Indian business magazine “Business Outlook” called our Directors “GLOBETROTTERS" with over 300+ Private Labelled Brands all over the world and Maharani, our flagship brand 'Maharani' available in 45 countries
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